Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Melanie White · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app for so many reasons. I love using the tips Mel has up for her daughters hair for myself, I appreciate greatly all the motivational notifications I get and the app is the easiest way to connect to her blog. All the fashion tips and events in each city all in one app. What else could a girl ask for. This app is full of black girl magic.
Melanie, you hit it out of the park with this app. I love everything about it. It is easy to navigate through so much amazing information, advice, space to join in and other fab goodies. Thank you thank you thank you! ~ Alisha & Sienna
Love the chat where we can discuss with other women who share a similar walk with us! Thanks for having everything in one place.
Melanie Marie is a millennial mompreneur dedicated to helping other millennials accomplish their dreams toward entrepreneurship. She helps online hust...