Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jessica Brown · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I consider the MomLikes app the app I never knew I needed. I love the focus on adding things that are just for me! As a wife and mom of 2, this app is like my own personal wish board that I can easily text my hubby, mom, and in laws to get the exact gift I want! And heck, I even buy myself things I put on here as a little self love. :-)
They’ll never have to wonder, “what mom likes” again. Now you can add, shop and share your gift ideas through our shareable gift guide! Never receive...