Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marshall Clark · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The whole point of the Moji that I used to love is that I can control the schedule with the app. It’s annoying going around my house turning my devices on or off each time I leave or go to bed. This defeats the entire product of what Moji is. I know that support knows the app isn’t working, but no one is giving me answers. I’ve reached out to support several times and they just tell me to redownload or update the app which doesn’t work. I’m switching to pura.
The app is easy to use but the schedule doesn’t stay running. Also with having more than two devices it would be nice to be able to schedule both of them. Can be very frustrating.
I like the basic product but the software does not seem to hold onto my weekly programming unless I frequently reconnect over bluetooth.
Use the AirMoji app to customize your fragrance experience from the convenience of your phone. The AirMoji is a patented, smart home fragrance device...