Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗O2 Czech Republic a.s. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This should be more tested. There is no excuse for weird functionality and bad English translation. I use it often to buy a daily data package. Why can’t I use it to buy the package when I’m offline? It could just generate the system text message. Whoever owns this app, seriously, start some user testing and research.
I was happy having my phone plan in control with this app. Worked great for non business users in CZ. But a few weeks ago, the app was updated to run only on iOS 13+ which blocks out many users on older operating systems. Currently unless running IOS 13+, users can no longer log in. This needs fixing!! I'm logged out of my account! 1 star :(
Wrong language I need English
Nové Moje O2 je tady! Na aplikaci neustále pracujeme, aby pro vás byla ještě lepší a přehlednější. Postupně vám sem budeme přidávat novinky a zlepšení...