Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Washington State University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It had a little bug upon initial release, but was quickly fixed and now works great.
If I open anything inside the app, it just closes the whole app. Even after the supposed bug fixes.
I’m easily able to log in using the Authenticator option, but as soon as I click on a tab (myWSU, myStudyAbroad, etc.) it kicks me out. Every single time!
The mobile portal for Washington State University