Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wakefern Food Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Decent enough to use but the company has ignored two problems, number one the process for checking out. In theory, Mobile Scan users can jump to the front of any line and go right to a cashier or service desk in practice doing that will likely get you punched out. Second, by ignoring the auto focus feature on an iPhone developers have rendered it nearly useless. First time scans are a question of luck. the only way to get a good scan is to be able to estimate the distance to the barcode and only scan the item at that distance.
First and foremost… price scanning capability should be built into regular ShopRite app. I shouldn’t have needed to download a second app just to get the price of an unmarked item. Second… the app required some sort of clunky setup. I’m standing there in front of the item messing around with setup and questions when I should have just been able to scan the item and get the price. Third… it is asking me for a Wi-Fi connection… while I am standing in the store. Even when I give it one it keeps asking. Why is this needed at all. It’s a phone with cellular. Fourth, once I put it onto the store Wi-Fi… it didn’t work anyway. I got nothing when scanning an item. Tried another item… same thing. Other apps do this quickly and easily within their main app. This one has trouble handling this simple thing…even with a separate app.
Wow! Using this is like time traveling back to 2008. I loved the ShopRite app that allowed you to click directly on a coupon and then be directed to the products covered by that coupon. I loved being able to look at past purchases and searches. I loved the quick ease at which I could shop from home. I am now forced to use this Wakefern app, that lost all of the customer friendly improvements that ShopRite added to the app over the years. Now I clip a coupon, take a screenshot so I can remember how many I have to buy, search for the item and correct size, click the number needed and then return to the coupons. It took 35 minutes the last time because I tried to remember each item. My account, after making a new password, didn’t carry any data over from the ShopRite so I can’t search for previous items. So now, as I open the app again to shop from home, I decided I won’t be anymore. I will happily go to Giants where I can quickly get in and out by scanning my items and putting them in the bag as I shop. As someone who has certifications and degrees in aspects of technology, I am utterly frustrated and angered to not just go back in time by a frivolous feature, but to go back in time more than a decade of lost features.
Use ShopRite Mobile Scan with your iPhone or mobile device while you shop at select ShopRite stores. Scan and bag as you shop, take advantage of spec...