Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MyServiceMac · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE this app! I can do so much more than just pay my mortgage. I can see how much $ I save in interest every time that I make an additional payment on principal. There are tools that I can use to see how much I save and how many payments that I take off the loan by setting goals on extra payments to principal. This feature is really motivating!!! When I see those savings amounts, it helps me keep on track!
This is the best mortgage company I’ve ever used. Everyone is friendly and helpful. The website and app is convenient and easy to use.
This was my first time using Movement Mortgage to purchase a home, and the experience was extremely disappointing from start to finish. The communication was poor before, during, and after closing. Critical information about my loan terms, payment setup, servicing procedures, escrow details, and what to expect after closing was not clearly explained. I was not provided with the guidance or education necessary to properly service my loan or feel confident managing my payments. There was a consistent lack of proactive communication. Instead of being clearly walked through next steps, timelines, and expectations, I often felt left to figure things out on my own. For such a significant financial commitment, this level of disorganization and lack of transparency is unacceptable. Homebuyers deserve to be properly informed and set up for success when taking on a mortgage. Unfortunately, my experience did not reflect that standard.
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