Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carl Henningsson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely loved this app, it's simple and easy but lately, I'll do an entry and I'll go back and it's missing as if I didn't input an entry or it won't update what I entered in within that same day. Because of that of the disappoints, now I have to find another app
Premium other than the ads being gone made no difference. I was disappointed, especially not being able to change dates as described in the list of things premium users get. At this point I’m out cash and can’t use the app, maybe future updates will make it were you can change dates.
so. many. ads. i mean, is it really necessary to have an ad every 2 minutes you’re on the app? fr
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