Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Diffathy, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok so I’ve had PenCake for a couple days now and I’m super happy to say that I’m not disappointed. It’s exactly what I hoped for. The layout is calm and peaceful, without so many confusing buttons to press or random pop-ups. It’s perfectly worry-free with no instructions when or how to write. No notifications. No demanding mood board, writing streak, or a sudden notification that your free trial has ended and now you have to pay for features that you thought were free. It’s true that there is a premium version and a free version, but as someone who got the app for journaling only, the few limitations that come with the free version doesn’t irritate me at all. This is the ultimate writing app for when you want to dump your thoughts without all the nonsense and noise. I don’t use the photo features or “story” option, as, again, I use it for entries only, but if these are features you are specifically hunting for, I wouldn’t recommend PenCake, especially if you want an app that will track your writing and give you prompts. I don’t like instructions when I write, which is why PenCake fitted so well with me. Another thing is the fact PenCake has no accounts or anything that could link with your Facebook or something. This is something I like, but if this app is accidentally deleted, it should be noted that it cannot be retrieved once you reinstall the app. The best way to prevent losing your work without syncing is to have your writing pasted on a separate document. I keep my writing on PenCake saved on a Google Docs, ensuring I have a backup. This is especially helpful if you don’t feel like syncing and don’t want your work accidentally lost. PenCake is ultimately noise-free, in every sense of the way, clean and efficient, with a stress-free, writing-focused environment. The word pasting also seems limitless and can handle it without glitches. If you want a simple, effective, and quiet place to write about your day and most personal experiences without getting distracted by complex features and ads, PenCake is definitely worth downloading.
So from my limited experience with this app, it has most of the features docs has. Version history, (it’s only three days but that’s more than enough for my mistakes so I don’t mind) quick saving, (all you have to do is click done after you finish writing) automatic syncing to either google drive or iCloud, font changes, formatting changes, undo, redo, and even buttons to go all the way down or all the way up through the document. The only possible way to improve the app would be adding a find and replace function, but that’s something I can survive without. Also, I copy and pasted a 30,000 word doc into a single entry and it kept running fine. It didn’t change the format of the document either, which is one of the issues I encountered with another app. Overall I think for a completely free app it’s totally worth it
I downloaded the app recently, and this is the most relief i've felt in so long. I've been looking for a note-taking / journaling app for months that actually makes me want to use it; pleasing to the eye, simple and elegant-ish format, and easy to use. This is everything I want it to be, and the layout of having different "stories" with articles under each, and then each story having its own page that can be easily reached by swiping, it's literally a dream. I have nothing but praise for it. The design, format, and concept, it all gives me such a calming feeling and doesn't create any of the anxiety and pressure i've felt trying to use other notes or journaling apps. I don't know if what I'm trying to express comes through the way I want it, because reading this again it sounds overdramatic, but i'm just so grateful i've found an app that doesn't make me feel obligated or overwhelmed. I've never ever found one that I've been able to stand for longer than a week. Whatever. This app is great. Good job!!
A beautifully minimal space for your thoughts. Pencake helps you focus on your words—whether you’re writing a journal, a story, or something just for...
| Name | Price | Type |
|---|---|---|
| Tip the Developer | $0.99 | One-time |
| Upgrade to Premium | $1.99 | One-time |
| Upgrade to Premium | $3.99 | One-time |
| Upgrade to Premium | $5.99 | One-time |
| Premium Yearly Subscription | $6.99 | Yearly |
| Premium Yearly Subscription | $9.99 | Yearly |
| Tip the Developer | $9.99 | One-time |
| Lifetime Premium Access | $15.99 | One-time |
| Upgrade to Premium Lifetime | $19.99 | One-time |
| Lifetime Premium Access | $23.99 | One-time |