Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ugur Gulser · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before update to new systems the ads were not bad and fame was enjoyable. Now the update has ads way to often and all the “grinding” pre update was wasted.
Way to many ads to make the game enjoyable. I’d play it longer but the constant ads made me delete it
All you need to do is keep upgrading idle miner speed and occasionally capacity to max out gems and then sell them and repeat. Took me about five minutes after I noticed to buy everything and finish the game. Actually took more time clicking the upgrades at the shop than it took me to get all the money
Explore caves and dig mines with your pickaxe! Upgrade your weapon and fight with dungeon creatures. Upgrade your pickaxe, ring and guns! Explore n...