Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Lange · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am planning my day for tomorrow. The map is cut off. You can’t even read anything on the left side. Very disappointing.
I love this app for planning my day at Millvale Music Festival. I use it every year + it’s super convenient. It’s easier than using the site + even more easier than the schedule paper. I am so happy they have this, because it makes my day so much easier to figure out what I want to see + where. Literally the best. I’m happy this is a thing!
It’s great that this festival has an app, especially given how many artists and venues! Constructive feedback, not criticism: maybe I’m missing something, but I don’t see any way to search for a band. I would expect on the artist list and on the schedule that one would be able to search a band name to find it. Also, it only seems possible to star an artist for your “my schedule“ on the schedule page, not on the list of acts themselves. So there’s a lot of jumping around back-and-forth to figure out when an act is playing, and then go find it on the schedule to star it there.
Plan your day easily with the Millvale Music Festival app! The live, up-to-date schedule enables you to see what performances are happening, mark yo...