Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Boylan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Main reason I gave a 3 was the change to monthly access fee with no notification I was in app couple days ago (writing this June 29th) and had access Today opened app was logged out and when I logged in got the charge had to pick monthly or annual Went into email and did not see any emails saying fee was getting added Understand maintaining apps is costly but seems shady Wish an email was sent to all subscribers saying on June xx app is becoming pay to use Right now there are other places to get info so not paying access charge Still early in season so time will tell if I choose to pay monthly fee for peak season
I have used other apps to keep up with weather changes especially for plants and berries that I have been growing over last few years. There a few reasonable apps that include a lot of information. Mike’s Weather app is one of the inexpensive apps I used of those I have used. Yes it collects $.99 cents a month and that’s like the cost of a cup of coffee. The app covers a wide amount of information that I am still learning after 2 years of use. What might make it more user friendly for inexperienced person’s like myself if at some future date or release a help menu/faqs/links/short tutorials. I am not asking for in-depth but something where a pointer or screen touch in help section brought a highlight and or link for more info. If that will raise cost, then never mind. I like the $.99 cost since when I mention it others they’re interested to try it out. I also like the monthly charge so I can opt out whenever I need to and restart in a no hassle manner. Great app and when I spend time and search for info on the net I learn a little more about weather and learn about emerging severe weather year round.
We've followed Mike's Weather Page since it started, way before Facebook was around. We just realized that he has an app, only recently! It is perfect, just like his site. As a lifelong weather hobbyist myself, Mike is my FIRST go to source. I love his COMMON SENSE, intuitive, critical thinking approach that many of the computer model worshipping, certified meteorologists lack nowadays. My friends on Facebook are following him in droves now. He is a down to earth fellow Floridan good Ol boy with a very sharp instinct for weather predictions. Great job, Mike! ❤️
Mike's Weather Page has been a #1 tropical web page to millions since 2004! The MWP APP has exclusive features. Get dedicated sections for each tropic...