Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Extroverted Developer, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Midly helps me plan meetups with friends more efficiently. It makes finding a bar or restaurant so easy - it always feels more equitable meeting halfway. Also, the name of the app is just fun to say.
I love that I can quickly find a middle spot for meeting with just a little information from my friends. I just need the neighborhood they are coming from or can pull their address from my saved contacts, and Midly finds stuff to do or places to meet between where we are all coming from. It saves me at least 20 minutes of planning each time, which really adds up if you’re trying to keep up with half a dozen friends.
Midly helps you meet up with your friends, dates, business colleagues in real life without having to open and switch between 3 different apps just to...