Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Map Your Show · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very difficult time finding agenda (PDF file, not found) or an overview schedule of conference on app for planning purposes. One of the most difficult conference apps I have ever used. Also, can’t search all authors of studies. Needs to be easier to find senior authors. Hopefully will be better in the future.
Clearly poorly tested before deployment. With as many conference apps there are in existence, the MHS should consider a different vendor/creator for the next conference. Maybe they’ll fix the 404 error users receive when attempting to view the agenda with the next update too.
One basic function of a conference app or website is to search for authors. As is, one can only search for presenters. This lack of function prevents me from planning my attendance and cloaks my poster. I expect much more from the military. Given the cost of registration, I expect to be found by attendees and officials who want an update on my project. This is, after all, a primary reason for attending.
This is the official mobile app for the 2023 Military Health Systems Research Symposium (MHSRS), the Department of Defense’s premier scientific meetin...