Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MGMA-ACMPE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was such an amazing feature of the app! The ability to star the sessions I planned to attend, to review slides for the sessions I was torn between attending, and to make notes right within slide deck was AMAZING!! The entire app worked seamlessly and made conference so easy to navigate!
The MGMA is well designed, user friendly, but has a problem loading blank screens and crashing periodically.
Excellent content and presentation. Great questions and answers sessions. Technology worked together very well.
****FOR ATTENDEES ONLY**** Users can take notes adjacent available presentation slides and draw directly on slides inside the app. Note-taking is also...