Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The American Society of Cataract and Refractive Surgery (ASCRS) and The American Society of Ophthalmic Administrators (ASOA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We’re forced to use this clunky app instead of the (much easier to use) printed programs, then for the love of all that is holy, please stop flashing a xiidra ad up every time you open the app. Because of this, I swear I will not write another xiidra prescription for another 2 months at least, restasis and cequa only.
ASCRS•ASOA Meetings is the official mobile application for the American Society of Cataract and Refractive Surgery and the American Society of Ophthal...