Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CCF France · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really hate using this app. I’ve lost count of the bugs (from the small and “how did they not fix this?” to the “this makes it unusable”). Menu bar shows I have 2 notifications - click on it, and there’s no indication in which of the next 10 options (accounts, documents, budget, profile, etc) the notifications are. Zero. Account doesn’t update to reflect purchases for days. Genuinely awful bugs like “oops, accessing your bank statements for that month isn’t available right now, please contact your advisor.” Makes me want to switch banks to one that’s in the 21st Century.
Easy to use. Immediate 10 second interbank transfers. Where else does one find that. :-)
A big step backwards compared to the HSBC FRANCE app. This app is as basic as it can get. Performance is bad, logging in takes a long time (loading screen after loading screen). No dark mode option (imagine using this app when it’s dark, your eyeballs will be very unhappy as everything is just white). Message composer feature is hidden under numerous sub menus and takes a while to load. Home page doesn’t show all your accounts and totals, you have to go a step further. App needs to be highly optimised, needs a dark mode option, and menu needs to be reworked. I miss the HSBC FRANCE app and the bank itself.
Mes Comptes CCF mobile app is designed to offer you complete, simple and secure access to all your finances. Mes Comptes CCF allows you to: - View t...