Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matrimony.com Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They spent more money on advertising and marketing and not app functionality. It asks members to verify with a selfie but it won’t validate the selfie , and also the profile pic won’t upload or replace either. Very immature app and probably developed by a rookie. Definitely not ready for public consumption and for purpose intended
I tried creating an account but when I try uploading my profile pictures, the app just crashes. I have tried it multiple times but haven’t had any luck.
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