Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thawatchai Boontan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the right place to start.
The ads built into this app are deceptive in making you think they are features of the app to get you to click on them. You have to wait several seconds after they show up to be able to hunt down the X out control. Seems the ads often take up 1/2 the screen.
Most people will never put aside the clothing model they wear, because clothing becomes a very fatal thing if we choose it wrong, in choosing the righ...