Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MIDDLE EAST MEDIA RESEACH INSTITUTE INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For anyone who wants to hear (and see) the real narratives of the Mideast as told by the regional opinion makers. Suggestion: It does not allow the user to watch videos horizontally. This is unfortunate, because the video screen is much smaller in portrait mode. This should be easy to fix for the developer. It is worth doing.
I love MEMRI and having all the content on a app on my phone is very nice. However as it's a new app there are bugs, some videos have no audio, and the Facebook share seems to be broken.
MEMRI has been an essential force in delivering the truth of what is aired on Arabic media. What would the Western media do without their translations? We can't rely on untrustworthy dictators to give us custom English translations of what they preach to their people. Thanks to this app, I am able to view current videos translated by MEMRI. It has never crashed. The only feature I would like to see added, however, is a search function for prior videos.
MEMRI has been bridging the language gap between the West and the Middle East, Iran, South Asia, and North Africa for 15 years. Download the free MEMR...