Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Members Heritage Credit Union, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a good app, but it needs to be able to rotate to landscape mode so you can use it with your phone or iPad easier. The old app would rotate, but his newer version does not, please fix this!
I can’t see my pending transactions, the second person listed on my joint checking account can’t access the online banking, card transactions show up as “CARD CARD” and don’t show the name of the business unless you click through them one by one, it’s a 4 step process to log out, the ad banner at the top takes room away from viewing my accounts as easily, and there aren’t enough characters to appropriately rename accounts, such as Emergency Savings. On the plus side, the online banking is at least operational for my primary checking account now, where it was down for several months prior to the upgrade. I like that I can copy and paste my account numbers for ease of access now. Account transfers are truly immediate now, where they weren’t in the previous app, and that is convenient when you need a last-minute move after hours. Hopefully the issues will be resolved very soon, as they overshadow the upsides of the upgrade.
Password has to be reset every time I switch from my husbands account to mine on the same phone. I’m also having getting an error when sending electronic checks.
MEMBERS HERITAGE CREDIT UNION MOBILE BANKING APP Bank on the go with the Members Heritage Credit Union Mobile Banking App. Manage your accounts from...