Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WhereTo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does little more than the airline apps themselves do. Outside of booking a multi leg trip with different airlines, you’re better off using the direct airline app of your choice. On top of that, are multiple redundant notifications that you can’t turn off. I’ve had this app for five weeks and I’ve had dozens of notifications for “rallies” and “pertussis outbreaks” that show up EVERY SINGLE TIME you open the app. I’m not sure why these notifications even exist, and why you can’t stop them from occurring. Garbage developers and a next to useless app. I wish our company never signed up for this trash service.
I downloaded this app after taking 12 or so trips and I have 100 notifications that I can’t get rid of. Just a red bubble with a huge number annoying the crap out of me, even though I’ve. When I go to the notifications page I can’t delete them. Not to mention my airline apps give me all the same notifications so these are 100% useless. Also both this app and the website are clunky and way worse than just booking travel direct through the airlines and hotels. Horrible UX and super slow/glitchy. I can’t wait until my company moves to another app
This app is hands down my favorite booking tool app. See yah concur! The capabilities of this app is very user friendly compared to any I’ve used previously. It’s also very easy to get in touch with an agent when I am having trouble finding what I need. Highly recommend if anyone is sick of their current tool to inquire about getting on Melon!!
Welcome to Melon – the app that makes business travel easy for corporate travellers. Whether you're on the go or planning ahead, Melon makes it simple...