Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meet Margo Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Meet Margo app is really easy to navigate and put in your relevant information. It makes choosing a mortgage deal simple and not overly complicated. The personal link with an actual mortgage advisor makes it more than a comparison site. Everyone I have dealt with have been lovely, and not “in your face” with technical, complicated language and focused on sales. They have genuinely wanted to help.
Such a super app run by amazing people who want to bring transparency in the confusing world of mortgages. The app is super easy to use, perfect for people remortgaging or first-time mortgage hunters. I really love that you can keep all your important docs in one place too. Download this app and make sure you also follow them on Instagram for amazing mortgage advice!
How is it possible to become obsessed with an app! For someone who feels like they never have enough hours in the day for life admin, thank God for Meet Margo. Feels like you’re having an IRL meeting with the advisor, the way the mortgage offers load in straight away and they’re all explained in the easiest language, but you have the freedom to browse and decide on a deal, without the pressure to decide. Being able to track progress handily too and bring up anything in the chat without feeling the stress of arranging ‘time to chat’ - talk about putting a bit more joy and less of that life admin feeling into mortgages.
1.8 million homeowners are set to remortgage this year at much higher rates than they did previously; Meet Margo is the only app you need to find your...