Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thieme Publishers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Spend hundreds on books to get clunky interface with constant need for login. Can’t scan codes and when entered give access to wrong book. Thieme monopoly on Neurosugery books needs to end.
The app makes it impossible to access the content you pay for by requiring endless logins. If you do successfully manage to log in - a challenging and confusing feat - you have to do it every single time you wish to access. Customer service also ignores messages, so now I am stuck with a useless ebook I spent $40 on and can’t make use of, can’t get a refund, STAY AWAY. Buy content elsewhere and avoid Thieme at all costs!!!
App freezes frequently needing a forced quit of the software.
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