Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗APPELLO PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is ok. It needs a way for me to scale for multiple people and a way for me to choose to exclude certain meals and only include dinner. Also it needs to make it easier to choose to have different meals. I would also like a kosher option and a no-beef option. Also a way for me to add my own recipes would be nice and a plant based option would also be nice.
Introducing MealPlanner, the revolutionary app that combines the power of AI and ChatGPT to create personalized meal plans tailored to your unique die...