Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Royal Institution for the Advancement of Learning (McGill University) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is damn near useless. I shouldn’t have to log in every time I open it, and it’s faster to find important information from a web browser.
… que je reçois les notifications en double, en triple, et même en quadruple. Je ne sais pas si je suis la seule??
It would be great if I don’t have to input my login/password every time I access my curses
The McGill App is the official campus app for current, new, and prospective McGill University students. Access McGill University events, calendars, co...