Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗May Lab OÜ · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app advertises being for people who seek commitment and long-term relationships. Yet in no way do they make sure that only people with these intentions sign up. Within my first minutes on the app I’ve seen non-monogamous, partnered people who were looking for short-term fun. And if they don’t write anything in their prompts, I have no way of knowing what people are actually looking for. No filters at all, so dealbreakers like smoking can’t be weeded out. All in all worse than other dating apps out there, since it fails to deliver it’s unique selling point and doesn’t even provide basic functionalities that other apps do
The app has a good intention but the design is so poor it promotes only superficiality that most profiles only has their photos with zero texts and misses the whole point of their own purpose. Not to mention you can not learn anything about the person, you just have to like their looks and hope that they are a good match because you can’t even display their interests because there is no option to show your interests or can‘t even show your music taste for the same reason which again because most profiles doesn’t even bother to tell anything about themselves.
App is advertising as a place for finding serious relationships, yet another bunch of ENM people are looking for cute dates. Don’t know why I thought this one can be any different from others
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