Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Goldberger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s obvious Jon spent (and continues to spend) a ton of time developing and keeping the content of this app current. Maui was in desperate need of an app like this. Super informative and has a ton of useful information. I hope more divers use the report conditions feature. Great job Jon!!!
Mahalo nui loa for taking g the time to share your expertise and knowledge in such a generous and useful way !
The condition reports are very helpful!
Featured in The Scuba News: thescubanews.com “In a market filled with generic travel tools and scattered dive information, the Maui Dive Guide stands...