Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matterport Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Matterport used to be pretty reliable and although not the most profitable company, actually innovative and user focused. Costar on the other hand has simply bought Matterport because the ceo is in a D measuring contest with Zillow. They don’t care about creating/maintaining a quality product. They just want to have a toy that Zillow doesn’t. I’ve never had an issue with Matterport in all the years using it prior to their acquisition, but not long after, my entire scan library was deleted. After contacting support, they basically told me there’s nothing I/they can do. Thanks. Years of scans gone. I’m assuming some poor overworked and underpaid costar employee just made a mistake and blitzed a ton of users libraries, but the lack of accountability from the company is obscene. Costar ruins literally everything they come into contact with. A toxic company infecting the industry.
Whenever there’s an update to the UI always add more steps to any process that they change. The last one that was terrible was changing how do you switch between panorama and 3-D scans. It made it difficult to tell which mode you were in and would inadvertently scan or do panoramas and not know what you were doing. The last update changed how windows and mirrors are marked and now that takes five steps instead of two. And it defaults to mirrors as if there are more mirrors than there are windows in a house and instead of starting at the window and dragging a line it creates a line in the center of the screen that you have to move and then re-position. Whoever is in charge of UI does it need to do it because they aren’t good at it or they need people that actually use the product on a weekly basis to give feedback before they release updates. I’m available!
Matterport Capture app is awesome. It supports all types of capture devices and works with the smartphone only as well. Works with Lidar laser like Lecia BLK360 and iPhone 12 Pro with Lidar. Works with iPhones from many generations as well, not just the newest ones, which is valuable for those who already invested in devices. Works on iPads, too. App also creates 3D from 2D using AI, which is awesome. AI is trained on years and years of real 3D capture data, which makes the tech far more powerful. It’s cool stuff. Check it out, doesn’t cost a thing to start scanning today. Such a cool company.
Matterport: The Standard for 3D Space Capture Transform any space into an interactive, immersive and intelligent 3D digital twin–accessible anywhere....