Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mate academy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s amazing platform for become IT specialist. The best part it’s amazing structure of all courses and awesome support!!!
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In their app store description and preview screenshots and even in-app, there is no mention of any purchase or subscription being required now or in the future to be able to learn. They paint the picture of the learning experience being free from start to finish. You don’t find out until after you’ve downloaded the app, created an account, and completed the initial “Test Drive” practice lesson that you can’t go any further. To make it worse (for a problem solver like myself) the app never tells you why you can’t continue past the test drive. At first I thought maybe it was an app glitch, so I uninstalled and re-installed the app, then tried on a different device, and still nothing. There should be an in-app message of some kind telling you to subscribe to continue learning with a link to your website or to “check your email for the next steps” or “we sent you an email, click the link to continue” or something similar. However you word it, at least make it clear when you’ve finished the test drive that further action is required on the user’s part to continue. I am extremely disappointed that the app developers have chosen to be sneaky and greedy! $23 a month is absurd! The 6 month price of $12 per month is better but I don’t want 6 months up front. I’m planning on finishing the whole Full Stack course within 2 months max. I liked the format of the test drive lessons and the game style leaderboard and was excited to continue, but refuse to pay for price gouging. If Khan can educate completely free or charge at most $5 per month for the additional AI features, so should you! You don’t even offer a 1 week free trial, let alone 1 or 2 months free like Khanmigo offers. There is no reason that this app should be more than $10 per month on the monthly plan, with no 6 month plan needed. Do better Mate Academy! *For those wondering, no I don’t work for or have a connection to any competing company. I’m just a broke jobless person right now trying to learn all I need to get a good high paying IT job so I can retire my 65+ mother.
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