Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dianne Beaumont · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like this program. It would be super helpful though if you could edit the pairings for all the formats during play, not just the Social Doubles. (You know, the option to swipe right and select Edit…make this available for all formats of play.)
As a retired Tennis Director who ran tennis events for over 30 years and now finds himself running several pickleball groups for fun, this app solves many of the issues organizers face, gives you creative options for events and will make you look professional and super organized. Obviously developed my someone that has gone down this road! This is an amazingly well thought out app that helps an event organizer deal with all the challenges of running an organized event and the issues that often occur such as: A) Player late or no shows B) A surprise last minute participant C) A player that gets injured, has to leave early, or just wants a rest. D) Grouping players by different levels, but making the draws look like one inclusive event. E) Flexibility to adjust pairings when needed. I could go on and on, but if you run these types of events, you owe it to yourself to try something that will make it so much easier! Worth every penny!
I can honestly say I have never in my life written a review for an app, but wish I could shout from the rooftops about using MatchUp. I took over as tennis coordinator at a small tennis club earlier in 2022. We would have social mixers throughout the summer and needed a new way to organize players. I searched high and low before coming across MatchUp. After a few tweaks and understanding how to group people, this was a lifesaver. I received so much GREAT feedback from attendees that they enjoyed playing with different players, switching it up, and not having the anxiety of “gym class” and being picked last to play. I have not had any issues using the app and cannot recommend it enough. Best money I spent on our tennis club this summer!
Organizing racquet sports has never been this simple. MatchUp is the go-to app for managing social club play, round robin tournaments, team challenges...
| Name | Price | Type |
|---|---|---|
| Reporting Pack Lifetime | $7.99 | One-time |
| Organizer Plus Lifetime | $24.99 | One-time |
| Upgrade Organizer to Club Pack | $29.99 | One-time |
| Club Pack Lifetime | $49.99 | One-time |