Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phantom EFX, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
…now it’s, gee, when can I PLAY????? Before the first level, guess what…you get to see an ad…one you have seen about 30 times! Then you get to play a simple level; get a WOW, and watch an add. The adwill not go away when you tap the X…even after 45 seconds of ad has gone by. So you tap on the x…go back to the demo screen….tap the X, go back to the GET screen, tap the X ,THREATEN to sue the developers… and finally…go back to-the game…yay! Level 2….24 seconds of play, sqooze out a pimple two…tes, I spelled it like that…yuckY fun! AD TIME…tap your fingers, turn the sound down, drink a sip of coffee, tea, soda….the ad is still playing…look up into the corner…23 seconds to go….TAP THE X quick! why is there another X in the upper right of the screen! 5-4-3…ih, cime in…REALLY, i know how to count! Tap the X…crossyour fingers…surprise…game level 3! *** uh huh, no more if this game garbage! No more of being forced to watch the same ads over and over and over (…ads related to your preferences…(🤣😂😂🤣🤣🤣….😩😩😩😩😩) You are destroying your customers’ brains! ****Now you know why I have gone back to READING! No ADS, NO X’s, no being a captured audience! I’m free! Bye, bye, you greedy creatures.
UPDATE: Found an issue on level 30. The hospital bed is supposed to raised and lowered, yet it never gets to the position the game wants. As mentioned below about level 24: Finally got it to work. The motion required showed an arrow pointing up. That didn’t work after a million tries. By chance I swiped down and it worked. On another level we pump the blood pressure cuff. It never inflates. I abandoned the game after that. REALLY ANNOYING. After going back to try it again, it worked. I see a ton of glitches in the future game. Grrrrrr I lowered my rating to 3 stars ________________ I’m loving this game so far! Your ad is actually just like the game - unlike all the other ones like this. Thank you!!! It’s simple and easy and the actions don’t require guessing on what to do or require other ridiculous steps to get to them. There seems to be a glitch on level 24 though. Nothing happens once the instrument is on the body to fix the “problem”. I would have kept playing but had to stop. Please fix and I’ll play all day!
Ok, where to start? The game has a pretty good concept but the actual game is terrible. I’m so sorry but , no. There are way to many adds that pop up every time I cure a patient. That’s annoying enough except the game is so easy! It was exciting the first minute I got it, then the patients were creeping me out, and the doctor makes horrifying faces that give me nightmares. The game is also racist because the doctor, and everyone in the game is white. There is not a way to fail the game, because it’s so easy. One patient had a roach or beetle sort of thing on her leg. Then, in front of me pops up a can of bug spray. AM I SUPPOSED TO SPRAY CHEMICALS ON SOMEONES LEG?!!!!!! I have no idea what is going the the creators mind… Not to mention, this game is not like in the adds I saw. In the adds, there are multiple tools that can be used to experiment with. In the real thing, one tool is put in front of you. Another annoying thing is after level forty (aka forty cured patients) THE LEVELS REPEAT! Just don’t waste your time and Wi-Fi on this..
Heal the patients and be the master doctor! Bring health to patients! Be the master doctor of the clinic!