Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maserati · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a $100K+ vehicle, this app is absolutely horrible. I cannot do the following things with Maserati Connect, which I can do via the apps for my BMW and Volvo (which both cost $50K+ less new): confirm doors locked/unlocked status live, determine if doors are open, determine if windows are up or down, flash lights, open trunk, set climate control temperature prior to remote start, view VIN/service information, and create/view service appointments. All I can do is send lock/unlock and remote start commands, set certain alerts (speed, valet, boundary and curfew) and look at cryptic “health reports” which provide no substantive information aside from whether or not certain warning lights are on. Maserati provides no live status updates on what the car is doing like you get from pretty much everyone else - just commands sent into space. Remote engine start might have been “successfully sent” - if I’m not standing right next to the car, how do I know if the engine is actually running and how much time I have before it shuts off? These things absolutely count and are noticed in absentia when you spend this kind of money on a vehicle. Maserati servers also regularly seem to be down which makes the picture of my car go away and prevents the “health reports” from updating. “Stolen vehicle alerts” is also an extra paid subscription…? For the price of the car, all features should be included for life - or at least for as long as the first owner keeps the car. I love my car, but this app is absolutely terrible and needs a complete overhaul if Maserati expects to get away with keeping it a viable selling point.
Down grading my review because many of the bugs identified in 2022 remain unfixed in 2024! The Maserati Connect iOS application is a nice 1.0 version of a smart phone app. But for a luxury vehicle valued >$100k it doesn’t not meet the standards of quality, power, convenience, and luxury that the Maserati brand stands for. Many of the “issues” reported about the app, also apply to their browser-based web application and Alexa skill integration. 1) Maserati Connect (iOS login security) MC frequently forgets (looses/deletes/whatever) the face login setting. This happens every few weeks. 2) Maserati Connect (Alexa skill) Somewhere between Alexa executing the command to remotely lock the car doors, and the car acting on the command, something happens. Result: your car remains unlocked. 3) Car Status (missing features) Fuel level, tire pressure, odometer and engine/system health information is available, but the following is not: a) are doors locked ? b) are windows rolled up / roof open? c) is the back open or ajar? 4) Remote Operations (missing features) a) turn on the heated/cooled seats when you remotely start the engine b) open or close windows or sunroof c) enable/disable/silence the car alarm d) automatically lock doors when the device running the Maserati Connect application’s GPS coordinate change from the vehicle’s parked GPS coordinates Lastly, the Maserati Connect is not really a free iOS app. It requires a subscription to the Maserati Connect Services, which after the initial trial period cost several hundred dollars.
Does not give me the correct information on my iPhone ,and unable to use my phone to control any of the application they offer , giving me the wrong reading and dates of connecting to the car , waiting for tow weeks for the support department to contact me to fix the issue . Spoke to them 4 time the answer will speak to cooperate and get back to you , and still waiting! Don’t get me wrong still like my car ! But the features not functional.
YOUR MASERATI ALWAYS AT YOUR FINGERTIPS. Enjoy the luxury of being in control, anytime and anywhere you desire. Master the essence of performance, c...