Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marina Bay Sands Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just about everything in this app generates vague errors: - Tried accessing reservation using confirmation number - error, try again later - Tried logging in with my account info - error - Tried accessing account using ID number and OTP - error sending OTP
Once you figure things out, it’s ok. But, if you click and log into the loyalty program and happen to select: “keep me logged in” there is no way to log out of that. And from there you cannot manage a booking more than 4 months out. So you can’t manage a booking…I deleted the app and redownloaded to reset. So, if you don’t select: “keep me logged in” it’s better.
There is a reason why this APP has a low rating. For a top level hotel, they have choosen a bottom tier APP interface. Became a member before they required us to make an account with a password. Tried to make an accountant, but app doesn’t take into consideration an older membership. So when I tried to make a new account, the online application was rejected due to my information already being in their system. I give the representative at the concierge desk 5 stars for their efforts and time to try and straighten this out, ZERO STARS to this APP and the concierge’s supervisor who instructed the concierge to keep referring us to use the APP. Anyone applying for a membership, new members should have no large problem, but insist on a physical membership card regardless, so that you have your account number and proof of membership in physical form.
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