Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PETER EFFENEY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m just seathing because the people I did this with did it unfairly
This is one of the best apps I’ve ever used. It was easy to navigate and performed flawlessly. My group is going to put on an event next year, and if we can figure out how to use it, lol, we will incorporated into one of our stages. We also will have a decent budget and are definitely going to compensate the designer for his efforts.
MapRun enables a form of Orienteering that uses a SmartPhone App for punching and timing, avoiding the need to put out flags and units on the course....