Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dave Robertson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app
What it is: a map based on the excellent NZ 1:50,000 topo maps ("infomaps"); and a gps indicator of where you are on that map. Nothing more than this. It is not a track recorder, and not for driving destinations, since it tells you only where you are, right now. It doesn't tell you anything else. It has no menus, and only one button. I use it when off-road: fishing, tramping, etc and it works well. For me it's a way to avoid buying all of the Survey and Land Information 1:50,000 topo maps. This App's maps are not as sharp as the paper maps that they come from, and there is a limit to how much you can enlarge the map on screen, but it gets large enough to see details like swing bridges (but just barely) and huts. I guess that to go any larger on screen would have rocketed the App size way above the current 1.48 GB. So, for the price of 2 paper topo maps you get the entire South Island without seams (yeah!). And because cell coverage in NZ is bad, and airtime is expensive, that fact that this works totally without coverage is great. Turn off the iPhone's network data and increase battery time when using this App off-road. Simple, basic, works -- I like it.
Love this app. Used it off-roading and was great to know exactly where we were. And having the maps pre-loaded meant it didn't matter if we had an internet connection or not.
MapApp NZ South Island displays full topographic maps of New Zealand's South Island. • Explore the South Island on your iPhone or iPad. • Find your...