Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Are Media Pty Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This version now offers issues free of charge, which is very nice. The only problem is that the issues are large (about 50 MB), and there is no way to delete them besides uninstalling the app.
The description for this application is 3 sentences, so I'm not sure why people are surprised that the issues cost money when it says so! In any event, writers, editors, and photographers should be paid for their work. Air New Zealand gives the magazine away for free as a benefit for flying. They are very likely paying money for the production of the magazine, so it's a bit silly to say that the magazine should be free to everyone just because Air New Zealand lets you keep a copy from your flight. I think the price is on the high side for a digital magazine ($2 would be better), but it makes sense why it's not free if you think about it and I was happy to buy several issues as the content is great, with great photography and even video content. The app is very well done and easy to use.
Thank you for supplying this magazine to those of us who love Kia Ora. I'm happy to pay for the iPad version. Please keep 'em coming. I'm waiting for the next one.
Never miss a copy of Air New Zealand’s popular inflight magazine with the KiaOra magazine iPhone and iPad App, now available free to download. New Ze...
| Name | Price | Type |
|---|---|---|
| March 2011 | $0.99 | One-time |
| February 2011 | $0.99 | One-time |
| November Issue 2010 | $0.99 | One-time |
| December 2010 | $0.99 | One-time |
| January 2011 | $0.99 | One-time |
| September 2011 | $0.99 | One-time |
| August 2011 | $0.99 | One-time |
| August 2010 | $3.99 | One-time |
| September 2010 | $3.99 | One-time |
| October Issue of Kia Ora | $3.99 | One-time |