Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MAK Grills · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love that they finally have an app. Up until this point I was using the web interface. I used it almost exclusively for cooking programs. These cooking programs are not available on the app, and the web interface is now down. They did not allow them to run in parallel. So basically they took the functionality of cooking programs away? Why? It’s fine to be able to control your grill remotely, but it’s way more beneficial to be able to create and set up cooking programs which I had done extensively in the web interface. Please do better MAK - these grills are way too expensive to not have simple functionality like cooking programs available.
I love the “idea” of MAK moving from a web based interface to an app interface, but as of this writing it seems to be a pretty big loss of functionality over the web based. Just the loss of ability to construct time/temperature programs is enough for me. I can see in the app revision history that programs were part of the original scope, but then removed. I sincerely hope the folks at MAK are working to resolve this. It would have been nice if the web based interface was left online to run in parallel until all of the functionality that we expect to have was incorporated into app.
I loved Mak. Enjoyed every aspect of owning one until this app came out. The app has no cooking programs, which means there’s no ability to set up a program for overnight cooks. The website had this feature, but I can’t get the website to work once the app came out. Connectivity, buttons not working, website doesn’t connect now, etc. I have so many issues with this app that the website didn’t have. I’ve been trying to love the app. I’ve been patient, hoping it would get better but it hasn’t. It’s honestly so terrible that I am pretty sure I’m going to sell my Mak and find a different grill after 5 years with a 2 star. Can’t tell you how many people I’ve turned on to this company and I’m sad to say that I’ve reached my breaking point and won’t recommend this grill anymore. Hope the company sees this and makes an investment to fix the app (or just goes back to the website).
Using the MAKGrillsMobile app, you are able to do all of the following without having to go to the grill: - Change the setpoint of your grill - Set ti...