Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Layered By Cake · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Shannon Burns is hands down the best stylist for busy moms on the go! Her shop Layered By Cake gets new items nearly everyday with special rollouts on Thursday mornings. She has fabulous customer service and this app is perfection. I’m a customer for life!
The App is easy to use and easy on the eyes. The pictures are beautiful and the descriptions are just like what your girlfriend would say if you were shopping with a bestie. Love the clothes!
I love this app. So easy and convenient!
Boutique Shopping for Busy Moms