Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lucy & Yak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please fix! So many things like anytime I click on “FAQ, chat with us, returns, wishlist, sizing”, (half the stuff in the app) it redirects me to something that before it loads it says “hey there, looks like ur in the United States, -click here for us site /-click here to shop on UK” but when I click US it doesn’t load and then I tried many times again also tried selecting the UK site option but NEITHER work. I made a purchase already so waiting for an order that I can’t access ‘contact us’ or any FAQ info; help with anything for shopping or my order. Please fix adding items to wish list and sizing selection automatically selects petite even tho the other regular size and fit is not sold out, it’s available but every time it automatically checks petite and I made an order before noticing and had to cancel right away. Then immediately went to reorder the same items again with my correct size and the other item that was correct size said sold out! Sooo mad
I love Lucy and yak, especially as a plus-size woman, this is one of the few brands I can find showstoppers for my wardrobe. I’ve had the original app for a couple use and have been able to shop no problem. Today I went to make an order and was redirected to this new US app - unfortunately for some reason there are no size charts in this app! These are honestly crucial for me as a plus size shopper, so … idk. Lol. I suppose I can just use website, but, would’ve loved to have been able to use the app.
The app and interface are largely the same as the UK app. This app is a solution to the issue of exorbitant custom fees so it is affordable to send to the US now. However, the trade off seems to be that certain sizes cannot be delivered to the US. They show up crossed out/out of stock on the US app and on the UK app they’re accessible but an alert shows up that you can’t deliver those sizes to the US. You probably wouldn’t realize unless you compare the apps but this is a huge sticking point. Waiting for items to be restocked and they finally are but just are available to you is frustrating. It seems to also affect new items that are low on stock in a particular size. It’s a real shame because I’ve been waiting for a solution to the custom fees since it made shopping with L&Y impossible but now I can’t get my size even if it’s in stock for the UK. I wouldn’t have been totally surprised if certain items became UK exclusive but to make sizes unavailable is deeply disappointing.
We’re Lucy & Yak – an independent, people-focused brand famous for our colourful and comfortable organic clothing. Download the Lucy & Yak app and joi...