Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oh Clementine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’re gonna shop Oh Clem, in-app is THE way to do it!! You get access to more discounts, can heart items, request to be notified when things come back in stock, receive notifications (if you want to), can scroll through product thumbnail images without selecting the full product details, have quick access to order history, the rewards hub, and more. I was an Oh Clem lover before the app launched, and it’s honestly a great app, especially given how new it is. There are some things I personally think would improve the app (suggestions below), but overall lovvvvvve it! App Improvement Suggestions: - Ability to scroll to the top by tapping top of screen - Filters and sort by features for items in your favorites lists - Finish adding weights and dimensions to all products!! - When viewing item photos, swiping right on the last photo should loop back to the first photo - When I swipe left while looking at item photos, it goes back to the previous products page rather than the previous image like I’m trying to do - Show full order history, not just last month or however long it is in the app - Some products have the reviews that were submitted for other items, like they’re out of place - Ability to heart or mark a review as helpful - Ability to add a variant of a product to your favorites lists even if it’s out of stock (e.g., if silver is in stock but gold isn’t, then it won’t let me add the gold option to my list) - Some products are not organized correctly (e.g., hat, stickers, travel pouches listed under “Stud Earrings”; products unrelated to search terms come up; some items don’t show up under the section they should be in) - More photos of earrings on a person rather than compared to a dime - No way to filter by charms for chunky huggie hoops vs. thin huggie hoops
I really like OhClem and have purchased many products! The app is serviceable. I run into regular issues where I am unable to drop down certain lists lower on a product page. For some reason the Home, Drops, and Shops page has been down (error message reads “something went wrong please try again) basically the entire times I’ve used this app. Some products don’t seem to work properly - for example there is no way to actually build your own “Necklace Clasp Pack” because the option to add items underneath the listing doesn’t appear on the page or in the cart. I do use the app for purchases - it is easy to add/remove items, put in discount codes (automatic discounts populate by themselves pretty consistently), the search function is decent and reviews under products are easy to navigate on the app, which I appreciate. I’ve never been able to see reviews when accessing the OhClem website on a computer. I really wish the app had the ability to filter by sale/discounted items, but the website doesn’t seem to have that option either. The integration with the service OhClem uses for their rewards program works well in-app. All in all - okay app, will continue to use. The cons haven’t really impacted my ability to shop and browse, unless I wanted to BYO my own necklace charm pack. I really hope they are able to fix the bugs soon.
I’ve been buying and wearing Oh Clem jewelry for years. Highly recommended. It really does live up to everything they say, and their customer service and community are top notch. The app is a brand new endeavor for them, and they’re doing really well so far. The wishlist is a long-awaited feature the website doesn’t have. Rewards (and a great sale) are seamlessly linked in the app. It can do everything the website does and more. It’s much easier in the app to shop and move around without the hassle of a browser window. I look forward to more features!
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