Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EZ Test Prep · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Correct answers might have flaws and there should be a place --a follow-up forum-- to channel those concerns.
Basically they give you a chance to set a goal, and a chance to set up your streak then hit you with a hard paywall. They do not do a freemium model like Duolingo where you can use the app free but with added perks of paid tier. Instead, the app is completely useless unless you intend to pay to use it after a few uses. At the very least they could’ve made it ad-supported and have you paid to turn off ads. I would’ve done that. Devs, take note from Duolingo on how to do this correctly.
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Conquer the LSAT Without Setting Your Hair on Fire. Studying for the LSAT? Of course you are. You’ve decided law school sounds like a fun way to accu...