Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrew Neal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this game and it kept putting ads in the middle of every single question and at the end it wouldn’t show me my results I got so mad!.
It won’t even let you see your results because it just plays an ad the whole time. Seriously?
Won’t even let you see “results” just plays ads over and over again . HUGE waste of time .
Find the perfect person for you! Install app now and test it. WARNING - This app is does not provide real results, but it's great fun for parties. S...