Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just downloaded the newest app and absolutely love it. I like getting notifications when something happens. And you can choose to get them or not. Top stories show when you open the app. I like that I can get national news as well as local news. The reporters are outstanding. Keep up the good work!
I have been a fan of the Daily News for many years. They present the news in an unbiased manner. The writers are top notch, in my opinion. I have my favorites but overall the different opinions are fairly given. Keep up the good work.
I have been using it for a couple months now. No major issues, and breaking news section seems to have news within the hour. Good format and resolution on pictures is good as well. Easy to use. Definitely recommend.
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