Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Library of Congress · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s SOOOO much fascinating and thought-provoking material here - enough to keep someone occupied for years! The down side? No good way to access what you want to see. The buttons under “Topics” are completely random and unrelated to the labels. Hundreds, maybe thousands of scanned books, and no way to Search for an author or title? Just Browse? Fix that, and you have a winner!
A truly overwhelming trove of texts, pictures, sounds, and videos. A remarkable resource.
This app is very helpful. It makes navigating the different collections way easier and faster. However, there are some things that could be added. For starters, the website has a better system to view and zoom in on things. For example, if I’m looking at a newspaper, on the website I can easily zoom in and find what I need. But on the app it’s just a blurry picture and I can’t read anything.
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