Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guardian Life Insurance Company of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Having used the LBS app for a year now, it has change the way my wife and I see our money. We are constantly striving to live more in balance with our advisors advice and the app makes it so intuitive and convenient to follow. I work a lot on my iPad. It would be great if the app was optimized for the iPad’s larger screen so we can see more of the balance sheet without having to click through drop down menus. Other than that it’s absolutely amazing.
This app has made working with my amazing financial advisors, Ben and Chris, an even better experience. My favorite feature is the tasks where I can keep track of to dos that Ben and Chris assign me. It makes it so easy to keep everything related to my finances organized and easy to understand. Such a game changer!
Stay financially organized, up-to-date, and on-top of everything about family wealth. Use with an advisor to carefully monitor accounts and project the future under different decision scenarios. This app is for the serious household who wants to combine smart principles with discipline to best deal with whatever the future may bring.
Access for clients of The Living Balance Sheet® (LBS) to view your personal balance sheet, track goals, tasks, access your secure document vault and...