Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonajo Consulting LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The phone app looks nice but there are two things that don’t work well. First is the watch app only gives information for one particular station regardless of location and it doesn’t even provide departure times, essentially making the watch app useless. The second thing is the app doesn’t support widgets which would be nice to have in order to see departure times at a glance when I’m approaching the escalator.
This app allows me to get train departure information right away, without having to click through several screens. When I need to catch the next train during rush hour, I need to make quick decisions where to stand. This app helps me do just that!
The app does a good job of suggesting local stations and providing an extended outlook of incoming trains (i.e. shows several incoming trains on the same line). A nice feature on my previous app was the ability to plan a trip based on a future day and time and knowing the price. As these are a nice to have feature and not essential for me, this has become my go to BART app.
Have you ever tried to catch a train at a BART station, but didn't exactly know when the train was coming? How about guessing how long the train is, o...