Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rover Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have over 70,000 points. Some the last few months I have spent zero points due to the lack of options of how to spend my points. I only use to spend the points on a few things and they have taken those off the app. I am loosing items I would even buy with the points. Plus diesel does not give more points for being more expensive than gas. They are worth the same amount of points. Thus, the app is turning into a waste of time and even the rewards are barely enough to keep using it. It saves me only a few dollars but not much in the grand scheme of things.
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