Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Transurban Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perfect
The app seems as incompetent as Transurban. One thing is for sure, they know how to rip customers off! With the credit card surcharge etc. interesting that Australian government lets them to run public roadways and tolls. Who’s hand in who’s pocket here?
Downloaded the app and it recommended that I nominate the vehicles I drive and put money in the account. Linkd said that you can set everything up so that you don’t necessarily have to purchase an electronic tag in my vehicle. I went “tagless” which costs a few dollars extra each trip for them to find my plate on the photograph. The problem with the app and account is that it just does not work properly. If it did work properly, when you travel, the money you placed in your account as prepaid would automatically be deducted. This does not happen so in addition to having money in your prepaid account that you can’t use, you must pay with your credit/debit card which is silly. I’m sure that there are a lot of other drivers out there running “tagless” as a choice because they don’t routinely use Linkd toll roads/bridges. The app needs to be fixed otherwise what is point.
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