Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Umur Can Gurelli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a neat game, but after you open all 4 lines it gets a bit repetitive. Only so many ways you can twist the lines I guess. It does have a little trouble launching after a crash, but it did come back up after a few tries.
The idea is fun, but the time between taps is too long. If I see three crosses ahead and tap three times, usually only one or two will register.
It works fine until you crash it just goes to a black screen and just stays there. I’m forced to close the app and open it again but it lags on loading to the screen.
Keep the line tidy and get the trains running smoothly. Tap between the lines to solve notches and explore all the different environments. Carry all...